Boutique creative agency SOON has announced that, in celebration of Heritage Day, it has designed a set of playful Instagram filters inspired by the rich cultural traditions of the South African people. Celebrated on 24th September, Heritage Day is an annual celebration to mark South Africa’s diverse culture and heritage.
“Social media is a great way to engage with communities. Plugging into how people use these mediums allows us to create content that not only amplifies but also validates our beauty as a people and culture,” says SOON brand and content manager Eric Says.
“The HRTG filters are our small way of celebrating the beauty that is South Africa. The set of filters include three different face-paint styles and three headgear pieces, each of the headgear pieces can be paired with each face-paint design,” concludes Says.
Instagram users are encouraged to find the filters here.